It was decided early on in the process to make this logo primarily typography-based so it could be quickly and easily identified. We discussed taking a vintage midcentury approach while also sprinkling in a touch of farmhouse style. Those themes can be seen in the playful font choices as well as the snowflake elements that were so common in the 1950s. Not wanting to draw too much attention to the drinking aspect of the event, “sip” was tilted as a subtle nod to a drink being poured.

A secondary logo was created that also displays the date and time of the event. This would generally only be used for larger applications where legibility would not be an issue. It also displays the two full-color logo variations, one using the classic holiday red and green, and the other using a more modern turquoise and dark teal combination.

The last piece of the puzzle was creating a website to get this event up and running. They wanted to be able to update the site themselves without dealing with a bunch of tricky code, so Squarespace was a perfect choice. It’s mobile responsive and the ticket-buying software could be integrated right into the site. To keep everything consistent, colors from the logo were added to elements on the site such as buttons and the notification bar at the top of the page. The end result was an easy-to-use website that provided all the necessary information for its visitors.