Reynolds InsUrance Co.
Logo | Print Collateral
Reynolds Insurance Co. is an independent insurance group working out of both Traverse City and Chicago offices with fifteen years of experience in the industry. This husband-wife run business has built relationships with over 2500 clients through exceptional customer service that is rooted in caring and understanding. To showcase this, Dan Reynolds brought me on to design a logo and several pieces of print collateral.
This logo was selected to be featured in book thirteen of LogoLounge
In the spirit of keeping things straight-forward, we went with a simple black and white color scheme.
Early on, we determined that a type-based logo was the direction we wanted to go. Dan wanted to avoid common cliches of the insurance world, so having no iconic mark allowed us to stay away from houses, umbrellas, etc. After finding some inspiration, we narrowed the style of the logo down to something that gives off a vintage, expressive look but still feels appropriate in modern times. The goal: be different from other insurance companies.
The “R” was made to be the attention grabber. Taking a hand-lettered approach to this logo allowed me to customize each letterform and create something truly unique. In doing so, I was able to pull the “R” away from the rest of the logotype and use it as an independent mark for smaller, simpler applications.
Card Front
Card Back
Along with the logo, we also worked to develop some additional elements to strengthen Dan’s growing brand. These included business cards, a banner, and a flyer.
Dan and his family are big on getting outside and enjoying what Northern Michigan has to offer. This flyer represents just that while still acting as an effective marketing piece for his business.
To learn more about Reynolds Insurance Co. or get in contact, visit their website!