It was clear during the initial stages of the process that we wanted to include some form of recognizable imagery that would clearly display the services that Jack offers. Enter the window squeegee! Using that element as a foundation, this custom logotype was created with thick strokes, consistent line width, and simple forms to replicate the paths created by a squeegee on a window.

The attention-grabbing green was sampled directly from his work trailer and was utilized in the logo to maintain consistency.